The merchant services industry is one that is crucial to running a business, but can also be the most frustrating. Many merchants dislike talking about the topic because they have been “burned” in the past by another provider. Most providers go to businesses and pitch them a rate but fail to explain what that rate really means and in what circumstances they will be charged something different. This type of selling is what has created a bad name for the industry. Equitable Payments was founded with the idea of giving merchants the knowledge they need to make the right decisions for their business. We teach merchants what each of the charges on their statement means and how we can help reduce those charges.
There are two major categories that separate merchant services providers: service and price. When it comes to service, we only work with providers who are dedicated to the merchant’s well-being. Each provider with whom we work has true 24 hour customer service without the dreaded long wait times. We also have local reps on the street that are willing to do whatever it takes to make sure that our merchants are satisfied. When it comes to price, we are honest and disclose every charge with complete accuracy. We do not pitch something and “forget” to explain the rest.